brotherton-erpnext/erpnext/docs/user/manual/en/CRM/setup/campaign.md

A Campaign is a full-scale implementation of a sales strategy to promote a product or a service. This is done in a market segment of a particular geographical area, to achieve specified objectives.

You can track Lead, Opportunity, Quotation against a campaign.

###Track Leads against Campaign

• To track a 'Lead' against a campaign select 'View Leads'.

• You shall get a filtered list of all leads made against that campaign.
• You can also create new leads by clicking 'New'

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