brotherton-erpnext/erpnext/docs/user/manual/en/CRM/crm_reports.md

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# Crm Reports
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CRM module's reports helps users to get the information about the prospects. Using Following reports, user can analyze the data about prospect's history with a company and will helps user to build strong relationships with them.
###Lead Details
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It has data about the leads and their contact and address details.
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<img alt="Lead Details" class="screenshot"
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src="{{docs_base_url}}/assets/img/crm/report/lead.png">
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###Sales Funnel
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By using the sales funnel report, and by quantifying the number of prospects at each stage of the process, you can get an idea of your potential customers.
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More than this, by looking at the way these numbers change over time, you can identify problems in the sales pipeline and take any corrective action at the early stage.
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For example, if you notice that very few communications with the prospects has taken place in a month which might indicate a decrease in the sales. From the next month, organization should make sure that more communications has to take place with the prospects.
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<img alt="Lead Details" class="screenshot"
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src="{{docs_base_url}}/assets/img/crm/report/sales_funnel.png">
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###Prospects Engaged But Not Converted
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Using this report, user gets the information about the leads who has shown interest in the business with you but due to some reason they were not converted into the customers.
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<img alt="Lead Details" class="screenshot"
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src="{{docs_base_url}}/assets/img/crm/report/prospects_engaged_but_not_converted.png">
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###Minutes to First Response for Opportunity
Immediacy is so important and so valued
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In this internet area, we all expect a quicker response time to any of our query. This report gives you the information about the first response time given to an opportunities or issues. Using this report, the organization can improve their first response time to the prospects which can help to the better sales in the future.
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<img alt="Lead Details" class="screenshot"
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src="{{docs_base_url}}/assets/img/crm/report/minutes_to_first_response.png">
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###Customer Addresses And Contacts
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It has data about the customers and their contact and address details.
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<img alt="Lead Details" class="screenshot"
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src="{{docs_base_url}}/assets/img/crm/report/customer_address_and_contact.png">
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###Inactive Customers
This report shows the list of customers who has not purchased since long time.
<img alt="Lead Details" class="screenshot"
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src="{{docs_base_url}}/assets/img/crm/report/inactive_customers.png">