diff --git a/erpnext/selling/doctype/customer/customer.py b/erpnext/selling/doctype/customer/customer.py
index 35e0b0de40..5f2c264196 100644
--- a/erpnext/selling/doctype/customer/customer.py
+++ b/erpnext/selling/doctype/customer/customer.py
@@ -527,9 +527,9 @@ def check_credit_limit(customer, company, ignore_outstanding_sales_order=False,
 					_("Please contact your administrator to extend the credit limits for {0}.").format(customer)
 				)
 
-			message = """Please contact any of the following users to extend the credit limits for {0}:
-				<br><br><ul><li>{1}</li></ul>""".format(
-				customer, "<li>".join(credit_controller_users_formatted)
+			user_list = "<br><br><ul><li>{0}</li></ul>".format('<li>'.join(credit_controller_users_formatted))
+			message = _("Please contact any of the following users to extend the credit limits for {0}: {1}").format(
+				customer, user_list
 			)
 
 			# if the current user does not have permissions to override credit limit,