diff --git a/erpnext/controllers/item_variant.py b/erpnext/controllers/item_variant.py
index bf8c88cfb0..5e7ddbbd54 100644
--- a/erpnext/controllers/item_variant.py
+++ b/erpnext/controllers/item_variant.py
@@ -176,6 +176,14 @@ def create_variant(item, args):
 @frappe.whitelist()
 def enqueue_multiple_variant_creation(item, args):
 	# There can be innumerable attribute combinations, enqueue
+	if isinstance(args, basestring):
+		variants = json.loads(args)
+	total_variants = 1
+	for key in variants:
+		total_variants *= len(variants[key])
+	if total_variants >= 600:
+		frappe.msgprint("Please do not create more than 500 items at a time", raise_exception=1)
+		return
 	frappe.enqueue("erpnext.controllers.item_variant.create_multiple_variants",
 		item=item, args=args, now=frappe.flags.in_test);