Documentation

erpnext/config/crm.py

@@ -32,18 +32,18 @@ def get_data():
 			"label": _("Reports"),
 			"icon": "fa fa-list",
 			"items": [
+				{
+					"type": "report",
+					"is_query_report": True,
+					"name": "Lead Details",
+					"doctype": "Lead"
+				},
 				{
 					"type": "page",
 					"name": "sales-funnel",
 					"label": _("Sales Funnel"),
 					"icon": "fa fa-bar-chart",
 				},
-				{
-					"type": "report",
-					"name": "Minutes to First Response for Opportunity",
-					"doctype": "Opportunity",
-					"is_query_report": True
-				},
 				{
 					"type": "report",
 					"name": "Prospects Engaged But Not Converted",
@@ -52,9 +52,9 @@ def get_data():
 				},
 				{
 					"type": "report",
-					"is_query_report": True,
+					"name": "Minutes to First Response for Opportunity",
-					"name": "Lead Details",
+					"doctype": "Opportunity",
-					"doctype": "Lead"
+					"is_query_report": True
 				},
 				{
 					"type": "report",

erpnext/docs/user/manual/en/CRM/crm_reports.md

@@ -0,0 +1,41 @@
+CRM module's reports helps users to get the information about the prospects. Using Following reports, user can analyze the data about prospect's history with a company and will helps user to build strong relationships with them.
+
+###Lead Details
+It has data about the leads and their contact and address detail.
+<img alt="Lead Details" class="screenshot"
+    src="{{docs_base_url}}/assets/img/crm/report/lead.png">
+
+###Sales Funnel
+By using the sales funnel, and by quantifying the number of prospects at each stage of the process, you can predict the number of prospects who will, in time, become customers.
+
+More than this, by looking at the way these numbers change over time, you can spot problems in the sales pipeline and take corrective action early.
+
+For example, if you spot that very few communication with the prospects has taken place in month which decreased the sales. From the next month organization should make sure that more communication has to take place with the prospects
+
+<img alt="Lead Details" class="screenshot"
+    src="{{docs_base_url}}/assets/img/crm/report/sales_funnel.png">
+
+###Prospects Engaged But Not Converted
+Using this report user gets the information about the leads who has shown interest in the business with you but due to some reason they were not converted into the customers.
+
+<img alt="Lead Details" class="screenshot"
+    src="{{docs_base_url}}/assets/img/crm/report/prospects_engaged_but_not_converted.png">
+
+###Minutes to First Response for Opportunity
+Immediacy is so important – and so valued 
+Customer main priority is not finding the best product, their priority is improving their situation as quickly as possible
+This report gives you an information about the first response time given to the opportunities or issues. With this report organization can improve their first response to the prospects which helps to improve the sales of an organization
+
+<img alt="Lead Details" class="screenshot"
+    src="{{docs_base_url}}/assets/img/crm/report/minutes_to_first_response.png">
+
+###Customer Addresses And Contacts
+It has data about the customers and their contact and address detail.
+<img alt="Lead Details" class="screenshot"
+    src="{{docs_base_url}}/assets/img/crm/report/customer_address_and_contact.png">
+
+###Inactive Customers
+This report shows the list of customers who has not purchased since long time.
+
+<img alt="Lead Details" class="screenshot"
+    src="{{docs_base_url}}/assets/img/crm/report/inactive_customers.png">

erpnext/docs/user/manual/en/CRM/index.txt

@@ -3,4 +3,5 @@ customer
 opportunity
 contact
 newsletter
+crm_reports
 setup