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Customer groups allow you to organize your customers. You can also have discounts based on customer groups.
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You can also get trend analysis for each
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group. Typically Customers are grouped by market segment (that is usually
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based on your domain).
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2015-11-06 10:13:32 +00:00
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<img class="screenshot" alt="Customer Group Tree" src="{{url_prefix}}/assets/img/crm/customer-group-tree.png">
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> Tip: If you think all this is too much effort, you can leave it at “Default
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Customer Group”. But all this effort, will pay off when you start getting
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reports. An example of a sample report is given below:
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2015-11-06 10:13:32 +00:00
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![Sales Analytics]({{url_prefix}}/assets/old_images/erpnext/sales-analytics-customer.png)
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2015-11-05 11:25:10 +00:00
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{next}
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