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# Campaign
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A Campaign is a full-scale implementation of a sales strategy to promote a
product or a service. This is done in a market segment of a particular
geographical area, to achieve specified objectives.
< img class = "screenshot" alt = "Campaign" src = "{{docs_base_url}}/assets/img/crm/campaign.png" >
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You can track [Lead ]({{docs_base_url}}/user/manual/en/CRM/lead.html ), [Opportunity ]({{docs_base_url}}/user/manual/en/CRM/opportunity.html ), [Quotation ]({{docs_base_url}}/user/manual/en/selling/quotation.html ) against a campaign.
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###Track Leads against Campaign
* To track a 'Lead' against a campaign select 'View Leads'.
< img class = "screenshot" alt = "Campaign - View Leads" src = "{{docs_base_url}}/assets/img/crm/campaign-view-leads.png" >
* You shall get a filtered list of all leads made against that campaign.
* You can also create new leads by clicking 'New'
< img class = "screenshot" alt = "Campaign - New Lead" src = "{{docs_base_url}}/assets/img/crm/campaign-new-lead.png" >
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